Our Story
At Sera, we believe life feels richest when you have the courage to follow what makes you come alive.
To choose curiosity over certainty. Freedom over expectation. To trust the quiet pull towards something different, even when the path isn't already mapped out.
Because for us, being a photographer has never just been about creating beautiful photographs.
It's about the life those photographs make possible.
A life filled with creativity, adventure, meaningful work, and the freedom to build something that feels entirely your own.
We created Sera for photographers who want more than a successful photography business.
They want a creative life that feels intentional, fulfilling, adventurous, and deeply aligned with who they are.
A space to slow down, refine your vision, and keep following what makes you feel most alive.
A reminder that you don't have to follow the expected path.
You can build something different.
Something meaningful.
Something that lets you live a little more boldly, and create from a place that feels true to you.
At Sera, we believe life feels richest when you have the courage to follow what makes you come alive.
To choose curiosity over certainty. Freedom over expectation. To trust the quiet pull towards something different, even when the path isn't already mapped out.
Because for us, being a photographer has never just been about creating beautiful photographs.
It's about the life those photographs make possible.
A life filled with creativity, adventure, meaningful work, and the freedom to build something that feels entirely your own.
We created Sera for photographers who want more than a successful photography business.
They want a creative life that feels intentional, fulfilling, adventurous, and deeply aligned with who they are.
A space to slow down, refine your vision, and keep following what makes you feel most alive.
A reminder that you don't have to follow the expected path.
You can build something different.
Something meaningful.
Something that lets you live a little more boldly, and create from a place that feels true to you.
our story
Harriet is a British photographer and creative producer working across fashion, music, and portraiture.
Her work — and the way she approaches life — is rooted in movement, freedom, and curiosity. She has consistently chosen paths that feel expansive over those that feel safe, building a career shaped by following what feels creatively alive rather than what is conventional.
This mindset runs through everything she creates: imagery that feels honest, emotional, and unforced, often shaped by analogue processes, natural light, and a slower, more intentional way of seeing.
She has worked with brands and artists across fashion, music, and culture, with features in Vogue Portugal, Playboy and more, and clients including Motel Rocks, Princess Polly, Sisters and Seekers, Lazy Oaf, Universal and Sony Music.
She is also the founder of The Wild Hearts Club — a creative community for photographers built around a simple idea: creating a life and practice on your own terms, and encouraging others to do the same.
At the core of her work is a belief in living boldly, staying open, and building a creative life that feels expansive, intentional, and self-directed.
Harriet Beth
Harriet Beth
Harriet is a British photographer and creative producer working across fashion, editorial and music.
Her work — and the way she approaches life — is rooted in movement, freedom, and curiosity. She has consistently chosen paths that feel expansive over those that feel safe, building a career shaped by following what feels creatively alive rather than what is conventional.
This mindset runs through everything she creates: imagery that feels honest, emotional, and unforced, often shaped by analogue processes, natural light, and a slower, more intentional way of seeing.
She has worked with brands and artists across fashion, music, and culture, with features in Vogue Portugal, Wonderland, Playboy and more, and clients including Motel Rocks, Princess Polly, Sisters and Seekers, Lazy Oaf, Universal and Sony Music.
She is also the founder of The Wild Hearts Club — a creative community for photographers built around a simple idea: creating a life and practice on your own terms, and encouraging others to do the same.
At the core of her work is a belief in living boldly, staying open, and building a creative life that feels expansive, intentional, and self-directed.
Dara is a Los Angeles–based photographer, director, and cinematographer whose work blends fashion, travel, and cinematic storytelling.
With a background in PR and marketing, she is an expert at pitching, brand storytelling, and helping creatives position themselves to attract dream clients and meaningful opportunities.
Growing up in the fashion industry through her family also gave her a unique understanding of visual storytelling and brand identity from an early age.
Her work spans editorial and commercial campaigns, with clients including Vogue Shopping, Harper’s Bazaar India, Alo Yoga, Diane von Furstenberg (DVF), Bloomingdale’s, Sephora, Cider, Princess Polly, Oliver Peoples, Jeffrey Campbell, Express, Asta Resort, Warner Records, Krewe, and Spell.
As part of the Sera Residency team, Dara mentors photographers through an immersive creative experience centered on storytelling, production, and developing a distinctive creative voice. She is passionate about creating spaces where artists can slow down, collaborate, and leave with both a refined portfolio and the confidence to build a meaningful career doing what they love.
Dara Danenberg
Dara Danenberg
Dara is a Los Angeles–based photographer, director, and cinematographer whose work blends fashion, travel, and cinematic storytelling.
With a background in PR and marketing, she is an expert at pitching, brand storytelling, and helping creatives position themselves to attract dream clients and meaningful opportunities.
Growing up in the fashion industry through her family also gave her a unique understanding of visual storytelling and brand identity from an early age.
Her work spans editorial and commercial campaigns, with clients including Vogue Shopping, Harper’s Bazaar India, Alo Yoga, Diane von Furstenberg (DVF), Bloomingdale’s, Sephora, Cider, With Jean, Princess Polly, Oliver Peoples, Jeffrey Campbell, Express, Asta Resort, Warner Records, Krewe, and Spell.
She is passionate about creating spaces where artists can slow down, collaborate, and leave with both a refined portfolio and the confidence to build a meaningful career doing what they love.